Summer Savings: Beyond Amazon Prime Day

Plan your strategic savings with this comprehensive guide to rival retail sales coinciding with Amazon's Prime Day, stretching your budget further than ever.

Cozy Up To July's Perks

July has arrived, ushering in the much-anticipated Prime Day. Scheduled for July 16th and 17th, this two-day event gives Prime members exceptional discounts. However, if you think Prime Day is your only shot at summer savings, think again.

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Retail giants like Target, Walmart, and Nordstrom also host rival sales, offering bargains from high-end items to everyday necessities. Now, let’s uncover the deals you won't want to miss this summer.

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Competing With Prime: Alternative Sales

If exclusivity isn’t your thing or you want to double-check you’re snagging the best bargain, consider these alternative Prime Day sales. From luxury baby items at Nordstrom to affordable everyday essentials at Target, happen upon irresistible deals.

Some sales may even outdo Amazon's in terms of price slashes, and others might offer discounts on products not included in the Prime Day lineup. So, keep open tabs on these retailers to ensure you grab the most wallet-friendly deals.

Target Circle Week (July 7-13)

Target offers deals on baby gear, with substantial discounts on diapers and wipes during their Circle Week. As a Target Circle member (free membership), anticipate 50% off toys, 30% off baby and toddler clothes, and 20% off skincare and baby products.

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This year also offers $50 off the first-year membership on Target Circle 360. Benefits of membership should not be underestimated. Circle members get early access to deals before the general public, so there’s every incentive to sign up and start saving.

Walmart Deals (July 8-11)

Walmart delivers big on their sale. Although the duration is shorter than most summer sales, the discounts can be staggering. This sale promises up to 50% off on items ranging from vacuums and kitchen appliances to summer toys and back-to-school gear.

If you’re a Walmart+ member, you’ll get the first dibs on the deals. Nab discounts on notebooks if you're a stationery addict or a smart parent preparing for the school year in advance.

Nordstrom Anniversary Sale (July 9-August 4)

Card members get early access to Nordstrom's Anniversary Sale, but don’t fret if you’re not one - plenty of deals await when it opens to all on July 15th. Nordstrom provides discounts on luxury baby gear like Uppababy Vista V2 Strollers, Nuna PIPA RX Car Seats, and Doona Car Seat/Stroller Systems.

Even though Nordstrom may not carry everyday essentials like diapers and wipes, the price cuts on high-end baby gear during this sale are unbeatable and worth checking out.

Sephora Summer Deal Week (July 4-10)

Sephora's Summer Deal Week offers significant savings on beauty essentials, including pregnancy-safe beauty items. Look forward to 25% off on shampoo and conditioner, up to 50% off on makeup and 25% on luxury brands like Sunday Riley and Kiehl's. The sale offers a plethora of deals each day of the week.

You can save impressively on Tula Skincare, Sunday Riley, Kiehl's, Lancôme Paris Skincare, First Aid Beauty, Peace Out, Fresh, Kate Somerville, Youth to the People, Estée Lauder Skincare, Guerlain Skincare, St. Tropez, and Herbivore.

Ulta Big Summer Beauty Sale (June 23-July 13)

Ulta’s three-week sale follows Sephora’s week-long event, letting you save not only on yourself! The sale, already underway, offers buy one, get one 40 percent off on skin and suncare. Other deals include $50 off the Shark Beauty FlexStyle Air Styling & Drying System and more.

Wayfair 72 Hour Clear Out (TBD)

Wayfair also competes with Prime Day with a three-day clear out event. Save on outdoor furniture, home decor, kitchen essentials, and more. Keep an eye on this one, as the dates are yet to be announced.

Bloomingdale’s Cyber Sale (TBD)

Bloomingdale's alternative to Prime Day is their two-day Cyber Sale, which occurred in mid-July last year. You can expect 25 percent off on fashion, shoes, and handbags.

This sale is perfect for those with a leaning towards fashionable items offered outside of Amazon Prime Day. Keep an eye out for the dates!

Macy’s Black Friday in July (TBD)

Macy’s annual Black Friday in July sale is looming. Though the dates are not officially announced, current sales offer substantial savings on sandals, designer bedding, and dresses as part of their July 4th Sale.

In conclusion, Amazon Prime Day isn’t your only chance to save big this summer. Check out these alternative sales and reap the benefits of savvy summer spending.

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